Romanticizing The New York City Skyline for “Isn’t It Romantic”

Isn’t It Romantic is a romantic comedy about a jaded young woman named Natalie who, after waking up from a head injury, finds herself living inside… a real life romantic comedy. In order to create...

Joel Svendsen February 14, 2019 Questions?

Farewell To Eric Tishman – Three Decades Of Incomparable Service

“The definition of Rosco is its people – starting with Mr. Miller on down.” That was how Eric Tishman, my longtime colleague and friend, described the company he’s worked at for over 30 years during...

Joel Svendsen January 24, 2019 Questions?

A Colorful Building Full Of Pride

Weston Letters is a Los Angeles-based sign company that has provided signage solutions since the 1960’s for the entertainment industry, construction projects and property management companies. James...

Joel Svendsen January 10, 2019 Questions?

Three Lighting Setups – One Key Light! The DMG Lumière SL1 Switch

Have you seen the Freshpet video about the dog-parents that go overboard around the holidays for their dog? When Harter Creative was contracted to shoot this holiday video for the pet food company...

Joel Svendsen December 18, 2018 Questions?

Rosco Activities at Camerimage 2018

Camerimage is an international film festival dedicated to the art of cinematography and the recognition of cinematographers. Held in Bydgoszcz, Poland for a week every November, Camerimage brings...

Joel Svendsen November 08, 2018 Questions?

The Go-To Fixture Of The Modern Broadcast Studio – Rosco Braq Cube®

The design of broadcast studios is changing. The days of huge rooms with high ceilings and large lights has significantly ebbed. Broadcasters big and small are turning to firms like The Lighting...

Joel Svendsen October 16, 2018 Questions?

Lighting Design Helps Shape Dolce&Gabbana’s New Identity. Part 2 – A Theatrical Approach

Dolce&Gabbana recently unveiled new boutiques in Venice, Monte Carlo, and New York. These locations exemplify the brand’s alternative path to retail design, which sees the singular, global identity...

Joel Svendsen September 27, 2018 Questions?

Braq Cubes® Uplight The Stage For The Pan-Mass Challenge

The Pan-Mass Challenge (PMC) is an annual cycling event that has become the single largest athletic fundraising event in the United States. Since 1980, PMC cyclists have raised more than $598 million...

Joel Svendsen September 17, 2018 Questions?

Evolve Your Workflow With MIX®

To showcase the features of our new DMG Lumière MIX LED technology, we hired Director of Photography, Andy Van den Eynde, to shoot a short music video with an emphasis on strong, colorful lighting....

Joel Svendsen September 12, 2018 Questions?

Portrait Lighting Techniques With CalColor™ Part 1 – White Walls Don’t Have To Be White

The CalColor Filter Kit, featuring cover art from Hernan Rodriguez When it comes to using our Academy Award®- winning CalColor filter system to enhance the lighting in portrait photography, Hernan...

Joel Svendsen August 15, 2018 Questions?