--- title: Spectrum | Joel Svendsen (10) description: "Marketing Director: Joel's Rosco career began in Rosco's Hollywood office in 1999 – first in sales covering the Western US and the Los Angeles Film & Television market, and then as Product Manager for Rosco's Film & Television Products. Joel's knowledge about Rosco's products and how they're used in each of our different marketplaces makes him well suited for bringing the stories in Spectrum to life. (10)" image: https://spectrum.rosco.com/hubfs/Supergel-Brockman-blog-feature-AV_00768-copy.jpeg --- ![](https://spectrum.rosco.com/hubfs/raw_assets/public/Rosco/Images/page-top-bg.jpeg) [![NewSpectrumlogo](https://spectrum.rosco.com/hs-fs/hubfs/NewSpectrumlogo.png?width=320&height=150&name=NewSpectrumlogo.png)](https://spectrum.rosco.com?hsLang=en) - [Home](https://spectrum.rosco.com/) - [About Spectrum](https://spectrum.rosco.com/rosco-spectrum-featured-products-3?hsLang=en) - [Featured Products](https://spectrum.rosco.com/rosco-spectrum-featured-products?hsLang=en) - [Rosco.com](https://us.rosco.com/en) Home About Spectrum Featured Products Rosco.com ![](https://spectrum.rosco.com/hubfs/Blog-Switch-Pet-Feature.jpg) ### [Three Lighting Setups – One Key Light! The DMG Lumière SL1 Switch](https://spectrum.rosco.com/index.php/2018/12/three-lighting-setups-one-key-light-the-dmg-lumiere-sl1-switch?hsLang=en) Have you seen the Freshpet video about the dog-parents that go overboard around the holidays for their dog? When Harter Creative was contracted to shoot this holiday video for the pet food company... [Read More](https://spectrum.rosco.com/index.php/2018/12/three-lighting-setups-one-key-light-the-dmg-lumiere-sl1-switch?hsLang=en) Joel Svendsen December 18, 2018 [Questions?](mailto:spectrum@rosco.com) [Film, Television and Broadcast](https://spectrum.rosco.com/tag/film-television-and-broadcast?hsLang=en) ![](https://spectrum.rosco.com/hubfs/3-Camerimage-Rosco_Feature.jpg) ### [Rosco Activities at Camerimage 2018](https://spectrum.rosco.com/index.php/2018/11/rosco-activities-at-camerimage-2018?hsLang=en) Camerimage is an international film festival dedicated to the art of cinematography and the recognition of cinematographers. Held in Bydgoszcz, Poland for a week every November, Camerimage brings... [Read More](https://spectrum.rosco.com/index.php/2018/11/rosco-activities-at-camerimage-2018?hsLang=en) Joel Svendsen November 08, 2018 [Questions?](mailto:spectrum@rosco.com) [Film, Television and Broadcast](https://spectrum.rosco.com/tag/film-television-and-broadcast?hsLang=en) ![](https://spectrum.rosco.com/hubfs/HK-Studio-Feature-1.jpg) ### [The Go-To Fixture Of The Modern Broadcast Studio – Rosco Braq Cube®](https://spectrum.rosco.com/index.php/2018/10/the-go-to-fixture-of-the-modern-broadcast-studio-rosco-braq-cube?hsLang=en) The design of broadcast studios is changing. The days of huge rooms with high ceilings and large lights has significantly ebbed. Broadcasters big and small are turning to firms like The Lighting... [Read More](https://spectrum.rosco.com/index.php/2018/10/the-go-to-fixture-of-the-modern-broadcast-studio-rosco-braq-cube?hsLang=en) Joel Svendsen October 16, 2018 [Questions?](mailto:spectrum@rosco.com) [Film, Television and Broadcast](https://spectrum.rosco.com/tag/film-television-and-broadcast?hsLang=en) ![](https://spectrum.rosco.com/hubfs/DG-Part-2-Feature.jpg) ### [Lighting Design Helps Shape Dolce&Gabbana’s New Identity. Part 2 – A Theatrical Approach](https://spectrum.rosco.com/index.php/2018/09/lighting-design-shapes-dolcegabbanas-new-identity-theatrical-approach?hsLang=en) Dolce&Gabbana recently unveiled new boutiques in Venice, Monte Carlo, and New York. These locations exemplify the brand’s alternative path to retail design, which sees the singular, global identity... [Read More](https://spectrum.rosco.com/index.php/2018/09/lighting-design-shapes-dolcegabbanas-new-identity-theatrical-approach?hsLang=en) Joel Svendsen September 27, 2018 [Questions?](mailto:spectrum@rosco.com) [Architecture](https://spectrum.rosco.com/tag/architecture?hsLang=en) ![](https://spectrum.rosco.com/hubfs/PMC-Feature-1.jpg) ### [Braq Cubes® Uplight The Stage For The Pan-Mass Challenge](https://spectrum.rosco.com/index.php/2018/09/braq-cubes-uplight-the-stage-for-the-pan-mass-challenge?hsLang=en) The Pan-Mass Challenge (PMC) is an annual cycling event that has become the single largest athletic fundraising event in the United States. Since 1980, PMC cyclists have raised more than $598 million... [Read More](https://spectrum.rosco.com/index.php/2018/09/braq-cubes-uplight-the-stage-for-the-pan-mass-challenge?hsLang=en) Joel Svendsen September 17, 2018 [Questions?](mailto:spectrum@rosco.com) [Entertainment Lighting](https://spectrum.rosco.com/tag/entertainment-lighting?hsLang=en) ![](https://spectrum.rosco.com/hubfs/Evolve-Feature.jpg) ### [Evolve Your Workflow With MIX®](https://spectrum.rosco.com/index.php/2018/09/evolve-your-workflow-with-mix?hsLang=en) To showcase the features of our new DMG Lumière MIX LED technology, we hired Director of Photography, Andy Van den Eynde, to shoot a short music video with an emphasis on strong, colorful lighting.... [Read More](https://spectrum.rosco.com/index.php/2018/09/evolve-your-workflow-with-mix?hsLang=en) Joel Svendsen September 12, 2018 [Questions?](mailto:spectrum@rosco.com) [Film, Television and Broadcast](https://spectrum.rosco.com/tag/film-television-and-broadcast?hsLang=en) ![](https://spectrum.rosco.com/hubfs/White-Wall-Feature.jpg) ### [Portrait Lighting Techniques With CalColor™ Part 1 – White Walls Don’t Have To Be White](https://spectrum.rosco.com/index.php/2018/08/white-walls-dont-have-to-be-white?hsLang=en) The CalColor Filter Kit, featuring cover art from Hernan Rodriguez When it comes to using our Academy Award®- winning CalColor filter system to enhance the lighting in portrait photography, Hernan... [Read More](https://spectrum.rosco.com/index.php/2018/08/white-walls-dont-have-to-be-white?hsLang=en) Joel Svendsen August 15, 2018 [Questions?](mailto:spectrum@rosco.com) [Photography](https://spectrum.rosco.com/tag/photography?hsLang=en) ![](https://spectrum.rosco.com/hubfs/2%20Rosco%20blog%20Gobo%20Story%20Liberty%20new%20feature_OG.jpg) ### [The Birth Of A Gobo: Life, Liberty And The Pursuit Of New Gobo Designs](https://spectrum.rosco.com/index.php/2018/07/life-liberty-and-the-pursuit-of-new-gobo-designs?hsLang=en) While designing a production of the musical 1776 at the John W. Engeman Theater, Lighting Designer Cory Pattak needed to project imagery for a pivotal moment in the show. His solution was to work... [Read More](https://spectrum.rosco.com/index.php/2018/07/life-liberty-and-the-pursuit-of-new-gobo-designs?hsLang=en) Joel Svendsen July 04, 2018 [Questions?](mailto:spectrum@rosco.com) [Entertainment Lighting](https://spectrum.rosco.com/tag/entertainment-lighting?hsLang=en) ![](https://spectrum.rosco.com/hubfs/Sandy-Dee-Feature.jpg) ### [The Magic Of Rosco Gels (And Why Photographers Should Watch As Much TV As Possible)](https://spectrum.rosco.com/index.php/2018/05/the-magic-of-rosco-gels?hsLang=en) Originally from Germany, Photographer, Sandy Dee, studied Photography in London before moving to San Jose, California where she runs stylized portrait workshops, and wrote the book “Posing like a Pro... [Read More](https://spectrum.rosco.com/index.php/2018/05/the-magic-of-rosco-gels?hsLang=en) Joel Svendsen May 24, 2018 [Questions?](mailto:spectrum@rosco.com) [Photography](https://spectrum.rosco.com/tag/photography?hsLang=en) ![](https://spectrum.rosco.com/hubfs/OptiSculpt-Feature-3.jpg) ### [Introducing OPTI-SCULPT™ - Engineered Lenses For Precise Beam Shaping](https://spectrum.rosco.com/index.php/2018/05/introducing-opti-sculpt-filters-engineered-for-precise-beam-shaping?hsLang=en) Update – October 11th, 2018 Five New OPTI-SCUPT Beam Patterns After our successful introduction of the initial six lenses, we are excited to announce the addition of five new designs to Rosco’s... [Read More](https://spectrum.rosco.com/index.php/2018/05/introducing-opti-sculpt-filters-engineered-for-precise-beam-shaping?hsLang=en) Joel Svendsen May 07, 2018 [Questions?](mailto:spectrum@rosco.com) [Rosco - The Company](https://spectrum.rosco.com/tag/rosco-the-company?hsLang=en) [Prev](https://spectrum.rosco.com/author/joel/page/9?hsLang=en) [8](https://spectrum.rosco.com/author/joel/page/8?hsLang=en) [9](https://spectrum.rosco.com/author/joel/page/9?hsLang=en) [10](https://spectrum.rosco.com/author/joel/page/10) [11](https://spectrum.rosco.com/author/joel/page/11?hsLang=en) [12](https://spectrum.rosco.com/author/joel/page/12?hsLang=en) [Next](https://spectrum.rosco.com/author/joel/page/11?hsLang=en) ### Receive Email Alerts About New Spectrum Blog Posts! ### Categories [Architecture](https://spectrum.rosco.com/tag/architecture?hsLang=en) [Dance](https://spectrum.rosco.com/tag/dance?hsLang=en) [Entertainment Lighting](https://spectrum.rosco.com/tag/entertainment-lighting?hsLang=en) [Film, Television and Broadcast](https://spectrum.rosco.com/tag/film-television-and-broadcast?hsLang=en) [Photography](https://spectrum.rosco.com/tag/photography?hsLang=en) [Rosco - The Company](https://spectrum.rosco.com/tag/rosco-the-company?hsLang=en) [Scenic and Staging](https://spectrum.rosco.com/tag/scenic-and-staging?hsLang=en) © 2022 Rosco Spectrum - [Home](https://spectrum.rosco.com/) - [About Spectrum](https://spectrum.rosco.com/rosco-spectrum-featured-products-3?hsLang=en) - [Featured Products](https://spectrum.rosco.com/rosco-spectrum-featured-products?hsLang=en) - [Rosco.com](https://us.rosco.com/en) - ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://21823942.fs1.hubspotusercontent-na1.net/hubfs/21823942/SoftDrop-Paris-Day-Night.mp4", "dateModified" : "2022-11-23T19:21:27.774Z", "duration" : "PT5.1S", "height" : 706, "name" : "SoftDrop-Paris-Day-Night", "thumbnailUrl" : "https://21823942.fs1.hubspotusercontent-na1.net/hubfs/21823942/SoftDrop-Paris-Day-Night.mp4/medium.jpg", "uploadDate" : "2022-11-23T19:21:15.893Z", "width" : 1200 } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://21823942.fs1.hubspotusercontent-na1.net/hubfs/21823942/PMC-1a-1.mp4", "dateModified" : "2022-11-20T17:40:06.934Z", "duration" : "PT5.1S", "height" : 832, "name" : "PMC-1a-1", "thumbnailUrl" : "https://21823942.fs1.hubspotusercontent-na1.net/hubfs/21823942/PMC-1a-1.mp4/medium.jpg", "uploadDate" : "2022-11-20T17:39:37.791Z", "width" : 1200 } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://21823942.fs1.hubspotusercontent-na1.net/hubfs/21823942/Slider-1_REV.mp4", "dateModified" : "2022-11-23T01:44:16.902Z", "duration" : "PT5.06S", "height" : 400, "name" : "Slider-1_REV", "thumbnailUrl" : "https://21823942.fs1.hubspotusercontent-na1.net/hubfs/21823942/Slider-1_REV.mp4/medium.jpg", "uploadDate" : "2022-11-23T01:44:07.203Z", "width" : 400 } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://21823942.fs1.hubspotusercontent-na1.net/hubfs/21823942/OptiSculpt_Slider.mp4", "dateModified" : "2022-11-23T14:39:51.014Z", "duration" : "PT7.6S", "height" : 596, "name" : "OptiSculpt_Slider", "thumbnailUrl" : "https://21823942.fs1.hubspotusercontent-na1.net/hubfs/21823942/OptiSculpt_Slider.mp4/medium.jpg", "uploadDate" : "2022-11-23T14:39:37.550Z", "width" : 900 } ```