Spectrum Superlatives A Year In Review Of Your Favorite New Blog Features
Last year we completely overhauled our Spectrum blog so that we could give you, our beloved reader MORE! Since then, we’ve given you more content, more authors and more ways to be inspired by our stories. As we take a look back at what we've accomplished in the past year, we thought we'd create a "Senior Superlative-Style Yearbook Page" that focused on the new features of the blog that resonated with you the most.
Most Popular New Post
The #1 Feature we listed in last year’s blog that explained our new approach was MORE CONTENT! Since then, we have published over 100 blogs to pique your interest; and out of all those new posts, the blog that was read the most was Rosco SoftDrop: The Easiest Backdrop Ever, which introduced our innovative, “game-changing” backdrop solution for feature films, television shows and broadcast studios.
Almost all of our stories are designed to showcase how other customers – your peers and colleagues – are using Rosco products in their work. The hope is that one person’s story about using Rosco products will inspire you on your upcoming project. This post is a perfect example of that! Cinematographer Mike McMurray explained the features of the SoftDrop that mattered most to him, and thousands read the Spectrum blog to find out what they were.
Most Popular New Author
Before the overhaul, we only had two or three authors writing stories to share with you. Now, we have over ten authors, as well as a healthy number of guest authors – all of which are professionals in their fields – and they love gathering stories for you.
If you find one of our Spectrum posts interesting… chances are that your friends and followers on social media will too! That’s why we introduced the fantastic social-sharing feature that allows you to easily share your favorite blog posts easily to social media. Since implementing this feature, The Birth Of A Gobo: How One Of Our Most Popular Patterns Was Designed has been our most shared blog with thousands of posts & shares to Facebook!
It’s interesting to contrast that blog – about the history of a popular gobo design drawn on vellum – with our second most popular post How To Create Backlit Effects with RoscoLED Tape, which is about using our new LED tape product. The RoscoLED Tape post has seen a lot of activity across all of our social media accounts – but this blog has been especially popular on Pinterest.
As a part of last year’s update, readers were enabled to subscribe to Rosco Spectrum via RSS using a reader like Feedly.com. Simply click the RSS symbol, and you’ll get updates in your reader every time there’s a new blog. Remember, if there’s an author you enjoy or a category you specifically want to follow, you can subscribe to those by clicking the RSS symbol found next to the author and/or category in the side-navigation.
We received many requests, however, for a non-RSS method of subscribing to the blog. We now offer an email signup feature in the side navigation as well. Simply enter your email address and you’ll get a message in your inbox every time a new blog is published.