The Pan-Mass Challenge (PMC) is an annual cycling event that has become the single largest athletic fundraising event in the United States. Since 1980, PMC cyclists have raised more than $598 million for patient care and cancer research at the Dana-Farber Cancer Institute through an annual bike-a-thon that crosses the Commonwealth of Massachusetts. Prior to the ride itself, riders and their guests are invited to the Pan-Mass Challenge Opening Ceremony hosted by PMC founder, Billy Star. 4Wall Entertainment - Boston donated equipment and services for the event this year, which included 20 Rosco Braq Cube WNC fixtures.
A before and after look at the 12,000 sq. ft. Hawthorne Room set up for the PMC Opening Ceremony
Produced by John Capellupo at One4Three Creative, the PMC opening ceremony was also broadcast on WBZ | CBS Boston, so the primary focus of the lighting design was to make sure the talent on stage looked good on camera. "ETC Source Four Lekos provided key lighting, Chauvet Rogue R2 Washes provided top wash lighting and effects, and Rosco Braq Cube WNC fixtures provided low fill lighting," said 4Wall Account Executive, Mike Barczys.
PMC founder Billy Star (C) on stage with WBZ hosts Lisa Hughes & David Wade - and Rosco Braq Cubes
The Braq Cubes were mounted on the stage and aimed up at the talent. “One of the big reasons we went with the Cubes was their size and built in barn doors,” said 4Wall ETCP Rigging Specialist, Ethan Gilson, when asked why they chose the Braq WNC fixtures. He especially appreciated the powerful, 7000-lumen punch the compact, 5-inch cubes provided. “The previous year, we had used 12” LED strip segments on a round stage. With this year’s “U-shaped” stage we wanted a smaller footprint, as real estate was sparse.”
PMC founder Billy Star uplit by Rosco Braq Cube WNC fixtures
There is also an interesting local tie-in to this story. The Braq Cubes were created by our design-partners at The Black Tank – an engineering company on the North Shore of Boston. When he found out that the Braq WNC fixtures were used in the PMC event, Mike Johnson, VP of Engineering at The Black Tank, replied "our fixtures are used all over the world, but it’s especially exciting when we see them used locally."
Musician Kamryn Richard performs at the 2018 Pan-Mass Challenge Opening Ceremony
Thank you to 4Wall Entertainment for sharing their story with us and for including our Braq Cube WNC fixtures in their design for this worthwhile event. Visit the Pan-Mass Challenge website to see how you can support their efforts: www.pmc.org
If you’d like to learn more about the powerful, low-profile lights used to uplight the talent at the PMC Opening Ceremony, explore the Braq Cube WNC product page on our website.
Joel Svendsen September 17, 2018 Questions?
Marketing Director: Joel's Rosco career began in Rosco's Hollywood office in 1999 – first in sales covering the Western US and the Los Angeles Film & Television market, and then as Product Manager for Rosco's Film & Television Products. Joel's knowledge about Rosco's products and how they're used in each of our different marketplaces makes him well suited for bringing the stories in Spectrum to life.