Created by the experience design and production agency, BRC Imagination Arts, ThePower of Rock Experience is a three-part exhibit that immerses the audiences into the Hall of Fame’s legendary induction ceremonies. It consists of a pre-show, the Power of Rock film by Jonathan Demme, and an exhibition that showcases items worn and used by artists during their induction ceremonies.
After the film finishes, the visitors exit the theater into a dark hallway where the fans are greeted by floor-to-ceiling UV-print graphics featuring Rock Hall of Fame legends and quotes from their induction speeches. The BRC Imagination Arts design team wanted to keep the hallway dark so it wouldn’t interfere with the light show happening in the theater. In order to highlight the graphics while keeping the light levels down, they used specialized graphics that were designed to be illuminated by UV-black light.
Aiming to create a natural look rather than black light effect, the design team paid special attention to finding the perfect combination of fluorescent inks and UV lights – which led them to choose our Rosco Miro Cube UV LED fixtures. Edward Hodge, Creative Technical Director at BRC, said: “We chose the Miro Cube UV because of our relationship with Rosco and the fact that Miro Cubes provide almost true UV.”
Content Marketing Specialist: Based in the Madrid office, Tatiana is ideally positioned to share inspiring stories of how customers use Rosco products to accomplish their ideas in Europe, the Middle East and Africa.