Watches of Switzerland is Europe’s largest showroom devoted to the world’s finest timepieces. Located on London’s famed Regent Street, the three-story, 17,000 square-foot flagship showroom features 12 in-store brand boutiques from the finest Swiss watch brands, including: Rolex, Patek Philippe, Blancpain and A. Lange & Söhne. The Watches of Switzerland showroom not only utilizes Rosco Custom LitePads as unique accent lighting, but also as logo illumination for the various brand boutiques found inside.
Designers and architects from the New York and London offices of CallisonRTKL collaborated closely with the Watches of Switzerland design team to create an attractive and versatile environment. As part of their meticulous research and planning, Rosco’s 4000K LitePad HO90 was chosen to backlight the luxury brand names inside the showroom. LitePad’s slim design, even light output, and its flexible customization made it the perfect choice for backlighting the world-renowned timepiece logos.
A 144 cm circular 4000K LitePad HO90 was also installed above the acrylic ceiling of the bespoke glass elevator inside the store. The goal was to create an element that is reminiscent of a watch’s movement, while providing an alluring, soft light inside the elevator.
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