Rosco SoftDrop The Easiest Backdrop Ever

Rosco’s Academy Award® winning Backdrops are now available in a woven, all-natural, cotton fabric called SoftDrop®. Available in all of our Frontlight, Backlight or Day/Night Backdrop technologies – SoftDrop® offers a number of features that make it the perfect background choice for any broadcast studio, or television/feature film production.

This video, starring cinematographer Mike McMurray CSC, showcases all of the features Rosco’s new SoftDrop® technology has to offer including how SoftDrops are…

The printing technology used to produce SoftDrops offers seamless backdrop sizes up to 40’H x 170’W, allowing filmmakers to confidently shoot their scene from any angle without worrying about a seam ending up in the shot.

The ultra-matte surface of SoftDrops means Cinematographers no longer need to worry about hot spots and lamp reflections. Plus, SoftDrops require fewer lamps to backlight for night effects, which results in significantly reduced set up time and power consumption.

SoftDrops are folded into convenient, standard shipping containers, which eliminates the extraordinary shipping & handling issues of the extra-long and extra-heavy tubes that traditional drops typically ship in. The cotton SoftDrops also weigh a lot less than traditional vinyl drops and their wrinkle-resistant properties make them ready to use right out of the box. All of this equals less pre-production time, effort and cost for rigging crews to hang SoftDrops on set.

Filmmakers have already begun using SoftDrops in their projects. Will you be next? Contact us to see how easy it is to integrate a Rosco SoftDrop onto the set of your next production.




About Tom Swartz