--- title: Creating a Smoke Screen for a New Look description: Creating a Smoke Screen for a New Look image: https://spectrum.rosco.com/hubfs/fog.jpg --- ![](https://spectrum.rosco.com/hubfs/raw_assets/public/Rosco/Images/page-top-bg.jpeg) [![NewSpectrumlogo](https://spectrum.rosco.com/hs-fs/hubfs/NewSpectrumlogo.png?width=320&height=150&name=NewSpectrumlogo.png)](https://spectrum.rosco.com) - [Home](https://spectrum.rosco.com/) - [About Spectrum](https://spectrum.rosco.com/rosco-spectrum-featured-products-3?hsLang=en) - [Featured Products](https://spectrum.rosco.com/rosco-spectrum-featured-products?hsLang=en) - [Rosco.com](https://us.rosco.com/en) Home About Spectrum Featured Products Rosco.com ![](https://spectrum.rosco.com/hubfs/fog.jpg) # Creating a Smoke Screen for a New Look Fog, smoke, mist and haze effects have been incorporated into productions of all types and sizes to evoke an emotional response from the viewer. In some cases, the fog is actually a central character to the action. For example, the 2005 remake of ["The Fog"](http://www.imdb.com/title/tt0432291/) made its smoky mist an antagonist that the other characters had to avoid, which created suspense and fear in the viewer. Smoke has also been used on stage and on screen to evoke a sense of place & time - such as catching beams of light in the scene to add an abandoned feel to a location. [![](https://spectrum.rosco.com/hs-fs/hubfs/Imported_Blog_Media/Captain-America-hazy-room-300x199-1.jpg?width=420&height=279&name=Captain-America-hazy-room-300x199-1.jpg "Chris Evans walking through a hazy abandoned room in Captain America")](http://www.imdb.com/media/rm1466088960/tt0458339)When Australian photographer and filmmaker [William Davidson](http://www.willdavidson.com/) took on the challenge of directing a music video for [the band New Look's](http://www.facebook.com/pages/New-Look/7431893677) single "The Ballad," he envisioned the smoke becoming a character in the piece as "an abstract physical state that falls in line with the song" while at the same time creating a sense of mystery and anticipation. [![](https://spectrum.rosco.com/hs-fs/hubfs/Imported_Blog_Media/Actress-and-Camera-in-fog-1024x768-1.jpg?width=420&height=315&name=Actress-and-Camera-in-fog-1024x768-1.jpg "William Davidson filming New Look's lead singer Sarah Ruba in a shroud of fog")](https://spectrum.rosco.com/hubfs/Imported_Blog_Media/Actress-and-Camera-in-fog-1.jpg?hsLang=en)Davidson used the ambiance of the smoke to add the scene's mystery and anticipation. *Davidson: "We don't know the smoke's origin - is she creating it or is it emanating from some outside source?"* The smoke is used to shroud Sarah Ruba, the band's lead singer, in a mysterious haze and there are also several shots where the smoke is traveling in unconventional directions - such as into the car as it's turning sharply, that we see at the beginning of the video: The fog transports the viewer into the abstract while at the same time becoming a character in the video when Davidson projects imagery of Ruba singing onto the haze in the scene. When the projection hits the smoke, it becomes Ruba's alter-ego. The effect is implemented around the 1:05 mark and Davidson repeats it throughout the video to enhance moments of crescendo or high drama in the music. [![](https://spectrum.rosco.com/hs-fs/hubfs/Imported_Blog_Media/1700-Car-and-Camera-300x225-1.jpg?width=420&height=315&name=1700-Car-and-Camera-300x225-1.jpg "Rosco's 1700 adding outdoor fog effects")](https://spectrum.rosco.com/hubfs/Imported_Blog_Media/1700-Car-and-Camera-1.jpg?hsLang=en)The part of the production that impressed me most was the fact that the video was shot outside. Creating fog effects outdoors can be tricky, especially when atmospheric conditions like an arid, windy evening can take your smoke away almost immediately. Davidson turned to his trusty [Rosco 1700 Fog Machine](http://www.rosco.com/us/fog/model_1700.cfm) and [Rosco Fog Fluid](http://www.rosco.com/us/fog/fluids.cfm) for this outdoor shoot. Having used the machine in his studio in the past, he was confident that his Rosco Fog System would be able to produce enough smoke, with enough density for an image to be projected onto it without breaking up - even outdoors. [![](https://spectrum.rosco.com/hs-fs/hubfs/Imported_Blog_Media/1700_fog_machine-300x217-1.jpg?width=420&height=300&name=1700_fog_machine-300x217-1.jpg "Rosco's 1700 Fog Machine")](http://www.rosco.com/us/fog/model_1700.cfm)Filmmakers have been relying on Rosco's Academy Award Winning system of Rosco Fog Machines and Fog Fluids for over thirty years. Whether you need to create creepy [Low-Lying Fog](https://spectrum.rosco.com/index.php/2010/11/low-lying-fog/?hsLang=en), mood setting [Haze](http://www.youtube.com/roscolabs#p/u/11/Z8_F5fm1wSc)or create a projection surface with the fog like William Davidson did - Rosco's fog systems can provide the smoke solution for your next production. Joel Svendsen September 26, 2011 [Questions?](mailto:spectrum@rosco.com) [Photography](https://spectrum.rosco.com/tag/photography) ![](https://spectrum.rosco.com/hubfs/Joel-profile-pic-Nov-2016-160x160.jpg) ## About Joel Svendsen Marketing Director: Joel's Rosco career began in Rosco's Hollywood office in 1999 – first in sales covering the Western US and the Los Angeles Film & Television market, and then as Product Manager for Rosco's Film & Television Products. Joel's knowledge about Rosco's products and how they're used in each of our different marketplaces makes him well suited for bringing the stories in Spectrum to life. ### Related post [Blithely Haunt Your Set With A Mini-V Fog Machine](https://spectrum.rosco.com/index.php/2016/02/haunt-your-set-with-a-mini-v?hsLang=en) [Add A Little Mystery To Your Photography With The Rosco Mini-V](https://spectrum.rosco.com/index.php/2016/03/add-mystery-to-your-photography-with-mini-v?hsLang=en) [Need Haze Outdoors? Make Fog – A LOT of Fog!](https://spectrum.rosco.com/index.php/2017/04/make-a-lot-of-fog-for-haze-outdoors?hsLang=en) [Let Your Camera See The Light](https://spectrum.rosco.com/index.php/2013/06/let-your-camera-see-the-light?hsLang=en) ### Receive Email Alerts About New Spectrum Blog Posts! ### Categories [Architecture](https://spectrum.rosco.com/tag/architecture) [Dance](https://spectrum.rosco.com/tag/dance) [Entertainment Lighting](https://spectrum.rosco.com/tag/entertainment-lighting) [Film, Television and Broadcast](https://spectrum.rosco.com/tag/film-television-and-broadcast) [Photography](https://spectrum.rosco.com/tag/photography) [Rosco - The Company](https://spectrum.rosco.com/tag/rosco-the-company) [Scenic and Staging](https://spectrum.rosco.com/tag/scenic-and-staging) © 2022 Rosco Spectrum - [Home](https://spectrum.rosco.com/) - [About Spectrum](https://spectrum.rosco.com/rosco-spectrum-featured-products-3?hsLang=en) - [Featured Products](https://spectrum.rosco.com/rosco-spectrum-featured-products?hsLang=en) - [Rosco.com](https://us.rosco.com/en) - ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Joel Svendsen", "url" : "https://spectrum.rosco.com/author/joel" }, "dateModified" : "2022-11-23T19:47:44.783Z", "datePublished" : "2011-09-26T21:55:12.000Z", "headline" : "Creating a Smoke Screen for a New Look", "image" : [ "https://spectrum.rosco.com/hubfs/fog.jpg" ], "mainEntityOfPage" : { "@id" : "https://spectrum.rosco.com/index.php/2011/09/creating-a-smoke-screen-for-a-new-look", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://spectrum.rosco.com/hubfs/ROSCO_WAL_H_RGB.png" }, "name" : "Rosco Laboratories" } } ```