Content Marketing Manager: Joel's Rosco career began in Rosco's Hollywood office in 1999 – first in sales covering the Western US and the Los Angeles Film & Television market, and then as Product Manager for Rosco's Film & Television Products. Joel's knowledge about Rosco's products and how they're used in each of our different marketplaces makes him well suited for bringing the stories in Spectrum to life.

Author Archives: Joel Svendsen

Low Lying Fog

One of the videos on our Rosco YouTube Channel illustrates how to create low-lying fog using a Rosco Fog Machine and the Rosco Cold Flow. The video was posted up just in time for Halloween, which is an obvious time for using low lying fog to create a creepy effect. Low lying fog is…

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Happy Halloween from Rosco Spectrum

When you work for Rosco, Halloween is the best holiday of the year! It’s the one time of year we get to show off to all of the muggles (non-entertainment folk) what we do. When the cheapo fog machines hit the Target/Wal-Mart shelves, we get to turn to our friends and loved ones and say…

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Creative Cubicles

Last month ETC posted a great story on their blog Light Minds Think Alike showing photos of how the people at ETC personalize their workspaces.  The saying “Great companies are comprised of great people.” is true and can extrapolate into “Creative companies are comprised of creative people.”   ETC’s blog introduced its readers to the creative…

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It’s good to be relevant! Today, released a story about lovable Paul Vasquez ‘cashing-in’ on his new iPhone App: The $0.99 app allows you to add a translucent double rainbow to photos you’re taking with your iPhone. It’s not exactly the most useful iPhone app, but as says – the app does…

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Sharpening Your Eye For Detail

You might already be familiar with Rosco’s LitePad, a slim profile light that creates a soft, even source of light. Its unique features make if perfect for many different situations. In architectural and retail lighting, in still photography and in film/video sets, it’s a simple, fast and economical solution. The photo below shows how a…

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Falling For Eve, a review from Stan Schwartz

Most college-level teachers of theatrical lighting design will tell their students that, in most productions, one should not draw attention to the lighting.  That is, the lighting scheme should support the script or highlight the actors.  The colors, intensity, and placement of the lights shouldn’t, in conventional wisdom, be the show. It isn’t always true…

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